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01827 849 700

Privacy Policy


Middletons Tours Ltd are committed to ensuring the security and protection of the information that we process, and to provide a compliant and consistent approach to data protection. We have always had a robust and effective data protection programme in place, which complies with existing law and abides by the data protection principles. We recognise our obligations in updating and expanding our systems to meet the demands of the new General Data Protection Regulation (GDPR).


Our site uses SSL (Secure Sockets Layer) to ensure secure transmission of your data. The padlock symbol in the status bar, located in the right hand corner of the browser window, indicates that our site is secure. Our URL address starts with https:// depicting a secure webpage. Any data transmitted during the session will be encrypted or scrambled and then decrypted or unscrambled at the receiving end. This will ascertain that data cannot be read during transmission.


Middletons Tours Ltd have designated Lauren Henley as our Data Protection Officer (DPO) to develop and implement our compliance with the new data protection regulation. Lauren will work with each member of staff throughout Middletons Tours Ltd to implement new policies, procedures and measures, and ensure that we take every reasonable measure and precaution to protect and secure the personal data that we process.


When booking a Day Excursion or Holiday, purchase a gift voucher, or order a brochure with us, we will use the information provided to send you our latest brochures and email you our newest availability. We will use your personal information for marketing purposes until notified that you wish to be withdrawn from our communications.


If at any point, you decide that you no longer wish to receive our email marketing or brochures, please contact us with you wishes to unsubscribe. Either via:

·        Email:

·        Post: Middletons Tours, Lovell, Tamworth, B79 7TA

·        Telephone: 01827 849700


Your personal data will be stored with us for two years after your last Day Excursion/Holiday or brochure request. We will review our customer database each year and remove data cards which have expired. If you wish to be removed from our database, please contact us. Personal Data will be stored for as long as deemed necessary for a particular purpose/purposes for which we have gained it.


All measures necessary will be taken to ensure that your data is protected in accordance to the General Data Protection Regulation. Your personal details are processed by and stored on Distinctive Systems Limited software, on behalf of Middletons Tours Ltd. On occasion, suppliers of Middletons Tours Ltd may require personal information to perform responsibilities. Your personal data may be shared, only when deemed essential to third party suppliers. Data may include:

·        Name

·        Address

·        Email Address

·        Telephone Number

·        Passport Details


Middletons Tours Ltd are permitted to share the Personal Data, detailed above, in order to achieve bookings and arrangements for travel services.


Middletons Tours Ltd are permitted to share the Personal Data, detailed above, with Agents who book your Day Excursions for you on our behalf.


Middletons Tours Ltd are permitted to share the Personal Data, detailed above, with Contractors who provide services for Day Excursions/Holidays booked.


Middletons Tours Ltd are permitted to share the Personal Data, detailed above, via email, telephone or post.


The new Data Protection Legislation, General Data Protection Regulation, aims to standardise data protection laws and data processing in order to give you greater control over how organisations, like us, use your personal data. This law provides you with the right to access your information, to update incorrect information, to delete your information, to restrict the processing of your information, to transfer your information and to object to its processing.


Please do not hesitate to telephone, email or write to us if you wish to discuss any matter in relation to our privacy policy




Your privacy is very important to us. We at Middletons Tours are committed to safeguarding the privacy of our website users.


We use the information you provide about yourself when you make a booking, only to complete that booking. We do not share this information with outside parties, except to the extent of passing information and that of other members of your group to providers such as hoteliers. We will not provide your personal information to any third parties.


For the purposes of Data Protection, you the lead guest are acting as the respresentative of all members of your party. You may choose to provide us for instance with information about your health or the health of members in your party so we can assist with any disability needs. This information will only be used for the purpose for which you provide it to us.


Middletons Tours Ltd




B79 7TA

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